Working as a Senior Visual Designer at Huawei in Ghana was amazing.
I managed and supervised all digital and print media that was used in West-Africa.
These are a few of my Projects that I can show due to my NDA.
Project: Y Series Campaign
Methods: Market research, User Interviews & Scrum
Tools: Final Cut Pro X, Motion 5, Photoshop CC & Affinity Designer
Role: UX Designer, Graphic Designer, Video Editor & Voice-over
We needed to announce the launch of a new smartphone series during a football season. We needed a campaign that could highlight features of the phone and relate it to consumer's passion for football.
By understanding what motivates the clients purchasing, I created an emotional and inspiring one-minute video that was released before the smartphone was launched. The Promo-video connected features of the phone to images of Ghanaian history and landmarks. Therefore having it speak not only to the audience's passion for football but also to a patriotic nature. Other sales materials were designed and distributed for maximum impact.
This video went viral all over the country and received over 1 million views on YouTube. Sales of this particular smartphone model went off the charts, I was proud to see the energy people had after viewing this video I created.
Ghanaians are very proud of their independence from colonial rule. Using the “Independence Square monument” as a case-study, I created a point of remembrance by aligning a completed view of the place with Huawei’s Mate 10 lite Full-View display feature. This helped develop the Key Visual for the smartphone.
Project: Huawei Mate 10 lite Key Visual
Methods: Market research & Scrum
Tools: Photoshop CC, Lightroom CC & Affinity Designer
Role: UX Designer, Graphic Designer & Photographer
The Launch of the new Huawei Mate 10 lite had to be localized to the Ghanaian market. With the country’s independence day approaching, how could we create a theme around the release of the smartphone while celebrating the occasion of independence?
There was a great buzz around the launch and release of this new smartphone. Consumers easily identified with the smartphone, which eventually led to increase in enquiries and sales of the product.