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moVe App

Reward your Employees For Adopting Healthier and more Productive Habits.
Healthy Employees + Happy Employees = Productive Employees

 
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Project: MOVE App
Methods: Market research, Interviews, User flow, Wireframes, Moodboard, Competitive Analysis, Affinity Mapping, User Journey & Agile Development
Tools: Sketch, Affinity Designer & Principle
Role: UX Designer, Visual Designer & Interaction Designer

Challenge:
Across the globe, most young professionals sit a lot and barely move while working. They also find it difficult to follow an exercise routine due to their time and work restraints. We know that they value their bodies and they are seeking a way the do exercise on-the-go.

 

User Research

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Affinity Mapping

117 people took an online survey and I interviewed 4 actively working individuals to find out more about their challenges.

 
 

Meet Khalid, Our Persona.
He’s a Digital Designer

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Problem Statement

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User Journey

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Competitive & Comparative Analysis

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Mind-Mapping

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Features

PROGRESS TRACKING

  • Set Goals & Track Progress 

  • Passive/Automatic Data Collection

  • Custom Exercise & Nutrition Entry

  • Activity Trends & Graphs 

GAMIFICATION & REWARDS

  • Join Challenges To Earn Prizes

  • Real Rewards (Gym Classes, Gear, PTO) 

  • Earn Levels, Badges, Points

  • Unlockable Content

SYNCHRONIZATION

  • Activity Trackers

  • Fitness Applications Integration 

  • Calendar

SOCIAL

  • Team Challenges

  • Group/Individual Messaging 

  • Newsfeed  

PUSH NOTIFICATIONS 

  • Stay Active Reminders

  • Healthy Snack Options

  • Social Check-ins/Teammate Updates

 

Low-Fidelity Sketches

 
 
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Low-Fidelity Prototype

With the low-fidelity prototype I focused more on the concept and design structure. This helped me to gather customer feedback on the sketched prototype to quickly iterate my design decisions.

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User Flow

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Get Moving…

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High Fidelity Prototype

MOVE syncs with the onboard technology in your smartphone and wearable devices, so that you can choose which activity trackers are best suited for your needs.

It is simple for users to identify and set goals that are best suited to improve their lifestyles. Its powerful reporting and data visualization provides users with detailed summaries of their Stats, Progress Updates and Achievements.

 

What’s next?

 
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Let’s get Moving…